Custom Opt Out Pages | Predictive Response

Custom Opt Out Pages

info1 For more information on how the opt out process works in Predictive, click here.

It is important to follow CAN-SPAM regulations when sending most campaign emails. Predictive Response provides a default opt out page when the application is installed into your instance of Salesforce.

  • The default URL is set to: https://aws.predictiveresponse.net/unsubscribe.htm on your Predictive Admin Company tab.
  • You may also use a default List and Global Opt Out page by using https://aws.predictiveresponse.net/unsubscribe2.htm

info1 For more information on CAN-SPAM regulations, click here.

The information below provides you with the information on how you can create your own custom pages. There are three different types of Opt Out pages that you can use:

  • Global Opt Out: When the unsubscribe link in the campaign email footer is clicked, the Email Opt Out field in Salesforce is clicked and the lead or contact’s email address is added to the list of people that cannot be sent emails.
  • Global Opt Out/Campaign List Opt Out: The global opt out button works as described above. If the member selects to be opted out of the current list, they will NOT be marked as opted out in Salesforce. Instead their campaign member status will indicate “Campaign Opt-Out” and they will no longer receive emails from the current campaign.
  • Subscription Page: You can create and manage a subscription page if desired. This provides the ability for your leads and contacts to opt in or out of individual subscriptions (associated with one or more campaigns) and also provides a global opt out choice.

info1 Reference: For more information on creating and managing a subscription page, click<here.

If you create your own opt out page, you will be able to:

  • Provide information about your company and why they should not opt out
  • Get Predictive tracking codes in place so that even if they opt out, you can still collect web visits
  • Provide Campaign Level Opt Out along with the Global Opt Out option that is required in CAN SPAM compliance.
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Create Global Opt Out Page

If you want to set up a customized opt out page, you will need a few java script references included in your opt out page:

  • Include the unsub.js in the header section
  • Optionally include print first name greeting
  • Optionally include print the email address to be unsubscribed
  • Include a Submit button to click for the unsubscribe

In the call to getSubmitButton you can specify a parameter for a “Thank You” page, the page the user will be redirected to after an unsubscribe noted below as “refurl” entered as “http://aws.yourcompany.com/thankyou.html”. If you leave this parameter out, the default Predictive “Thank You” page will be used.

Basic Unsubscribe Code:

<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=windows-1252″>
<title>Unsubscribe</title>
<script src=”https://aws.predictiveresponse.net/unsub.js”></script>
</head>
<body>
<p>
<font face=”ARIAL, HELVETICA, SANS-SERIF” color=”#000000″ size=”2″>
Dear <script> printFirstName() </script>,<br>
<br>
Occasionally, we send email messages to keep you updated on product news and special events. If you would prefer not to receive such messages in the future, simply remove yourself from our email list by selecting the option below:<br>
<br>
Please remove <b> <script> printEmail() </script></b> from your email list.<br><br>
<script> getSubmitButton(“http;//aws.yourcompany.com/thankyou.html”) </script>
</font>
</p>
</body> </html>

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Create Global and Campaign Opt Out Page

If you want to set up a customized opt out page, you will need a few java script references added to your opt out page:

  • Include the unsub.js in the header section
  • Optionally include print first name greeting
  • Include a Submit button to click for the unsubscribe

In the call to getSubmitButton you can specify a parameter for a “Thank You” page, the page the user will be redirected to after an unsubscribe noted below as “refurl” entered as “http://aws.yourcompany.com/thankyou.html”. If you leave this parameter out, the default Predictive “Thank You” page will be used.

Basic Unsubscribe Code:

<html xmlns=”http://aws.w3.org/1999/xhtml” >
<head><title> Unsubscribe </title>
<script src=”https://aws.predictiveresponse.net/unsub.js”></script>
<style type=”text/css”>
div#AllContent {
text-align: center; margin: auto;}
div#ContentBox {
width: 760px; text-align: left; border: solid 1px #c0c0c0; padding: 30px; margin-top: 30px; }
</style>
</head>
<body>
<div id=”AllContent”>
<div id=”ContentBox”>
<div>Unsubscribe</div>
<div style=”color: #404040;”>
Occasionally, we send email messages to keep you updated on product news and
special events. If you would prefer not to receive such messages in the future,
simply remove yourself from our email list by selecting the option below:<br>
<br>
Please remove <b> <script> printEmail() </script> </b> from:<br><br>
<script> getSubmitButtonAll() </script><br>
<script> getSubmitButtonCampaign() </script>
</div>
</div>
</body>
</html>

Create a Custom Redirect Page

If you want to keep track of your campaign members clicks to pages on domains other than your own, PDF files, or other locations where the tracking codes cannot be placed, you can use a redirect page.

Use the code below to create your custom Redirect Page. Save the file to your website with the name you want in the path that you will use in the email link. i.e. http://www.yourdomain.com/redirector.html

<!DOCTYPE HTML PUBLIC “-//W3C//DTD HTML 4.0 Transitional//EN”><HTML>
<HEAD>
<title>Generic Redirect</title>
<script language=”JavaScript” src=”https://aws.predictiveresponse.net/trac.js“> </script>
<script language=”JavaScript”> trackPredictive(); </script>
</HEAD>
<BODY>
Redirecting, Please Wait …
<script language=”JavaScript”>setTimeout(‘doRedirect()’,4000);</script>
</HTML>

Now you will want to place the URL to this page (Redirect URL) in the the Redirect URL field in the Company tab ( accessed via Predictive Admin).

company tab

When you add a link to your campaign email that will require the use of the redirect page, select the Redirect Option in the popup Insert Link window.

1bestpractices Best Practice: When a member clicks this type of link, it will be tracked as a Generic Redirect line item – we suggest that you change the name of the link for reporting purposes.

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