Why are start/end dates important? | Predictive Response

Why are start/end dates important?

Your campaign start and end dates are important to fill in when creating a new campaign because the campaign as well as some Predictive features rely on them.  Without this data, you could run into many issues with the campaign such as emails not sending, or not being able to create any new editions.  If you would like to create a campaign that does not have an end, you will want to use an end date that is far off, such as 2080.