Improve Email Deliverability | Predictive Response

Improve Email Deliverability


New clients may choose to do nothing and your emails will be sent from our default “” email address.

Existing clients who have chosen to send from their own domain should review their domain’s health via MX Toolbox.

If you would like to send your email using your own domain name then please setup the domain records as instructed below. Without these records in place, your mail will likely be labeled as “spoofing”, “spam” or “junk” in your recipients’ inboxes.

SPF Setup

YOU MUST submit a support ticket once your SPF records are setup so that we can align our email servers correctly.

The SPF record to be used if you are sending emails from Predictive Response is one of the following:

  • If you already have a SPF record in place, add this: ~all

  • If you do not have a SPF record in place, add this:

v=spf1 ~all

Enter the appropriate statement as a TXT record in your DNS records. You can test your entry by using this link:

The following success message should display:

SPF record passed validation test with pySPF (Python SPF library)!

You can add other domains as needed.

YOU MUST submit a support ticket once your SPF records are setup so that we can align our email servers correctly.

Learn more about SPF and why it helps your email delivery from the good people at Wikipedia.


For more information on what DMARC is, why it’s important and how it works, please visit

Four steps to DMARC implementation:

  1. Select a sending domain. It could be your primary top level domain or a sub domain that sends a lot of email.
  2. Generate your record using the DMARC Guide, through Global Cyber Alliance.
  3. Work with your server administrator to add your DMARC record to DNS.
  4. Start receiving DMARC reports about your domain.

If you need help with the above steps, we have established a quick service ($300 one-time fee) to make sure your SPF and DMARC records are setup correctly.


DKIM is not required by our clients as we have taken care of this setup on our servers.

Setup your return-path/bounce email address

  1. Send yourself a test email from a Predictive email campaign.
  2. Locate your organizations return-path address the email header or message details. An example is shown in the screenshot below:
  3. Create an email account on your own email server with the format
  4. Alias your new return-path address to <shortname> (the same address identified in step 2). This will forward your bounces to Predictive, so we can accurately process and update bounce information in Salesforce.
  5. Submit a support ticket with the name of your new return-path address. We will respond when the change has confirmed and updated in our sending application.