Training & Certification | Predictive Response

Training & Certification

  • Maximize results by building your skills and use Predictive to its fullest extent.
  • Finish all 5 sessions to become Predictive Certified.
  • This is a free offering for current clients.
  • Space is limited for Q&A time to meet your needs.

Our bootcamps are five 40 minute long sessions, running from Monday through to Friday 12:00-12:40PM Pacific.  These are classes that allow you to get hands on training over the course of a week for a better understanding of our service.

Sign Up for a Predictive Bootcamp:

To register for our bootcamp, please visit the registration link and choose one of the available sessions.


What to Expect:

Session 1: Email Design and Testing

  1. Get hands on experience with the design and layout options of the drag-and-drop editor.
  2. Review campaign and email activation options and date-based publishing triggers.
  3. Confirm responsive designs and merge field content through testing.

Prerequisites: Installation complete and at least one test email already sent. SPF setup completed.

Session 2: Automation, Analytics and Branching

  1. Publish drip and adaptive campaigns.
  2. Establish scoring defaults and monthly points write-off.
  3. Review key metrics for tracking and campaign success.
  4. Use visitor behavior to segment your lists.

Prerequisites: Web tracking installed on your organization’s website.

Session 3: Merge Fields and Dynamic Content

  1. Establish custom merge fields based on an organization’s data.
  2. Setup formulas to convert currency or pick lists values to text for inclusion in message content.
  3. Publish dynamic content based on either geographic or demographic segments.

Helpful: System Administration access to create a new field.

Session 4: Subscription Management

  1. Publish a subscription page to provide readers with more than an opt-out option.
  2. Review how to embed a subscription page into a website.
  3. Learn how to add a Contact to a subscription from within

Prerequisites: Completed Session 1, Predictive Pro or Premiere subscription.

Session 5: CampaignFlow

  1. Automate campaign membership in real-time or as part of a scheduled process.
  2. Review Salesforce Date Literal options and formulas.
  3. Instantly send a campaign’s first email when a contact or lead is automatically added.
  4. Schedule reports to keep an eye on the automation.

Prerequisites: Predictive Pro or Premiere subscription with CampaignFlow installed.