Avoiding Spam Flags in Email Content | Predictive Response

Avoiding Spam Flags in Email Content

Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox

Have you ever wondered why your open rate suddenly drops into the single digits?

It could be the result of updated filters now sending your brand’s emails to your subscribers’ spam folders. But you don’t have to surrender to those spam filters.

Here’s what you need to know to help your emails avoid those troublemakers that dump the good with the bad in spam filters.

What is an email spam filter?

A spam filter generally uses technologies like artificial intelligence and machine learning to detect unsolicited, unwanted, virus-infected messages (usually known as spam) and prevent them from reaching the primary inbox.

While it affects where the email goes inside the recipient’s system, it does not impact your email delivery rate, which is based on how many emails are delivered. Since the spam-identified emails are delivered, the diminished access to them usually affects your overall email open rate.

The spam filter evaluates one or more factors to determine if the email should go to the primary inbox or the junk folder, including:

  • Subject lines that appear false or suspicious
  • Senders with blacklisted IP addresses
  • Spam-related words or phrases
  • Input from recipients who define rules that eliminate spam emails from the others

You can’t totally escape spam filters, but you can follow these 10 steps to lower your spam scores and enhance email deliverability.

Avoid trigger words or misleading subject lines

Your words can trigger spam filters no matter what your original intention was. Phrases like “earn extra cash” or “increase sales” often get caught by email filters. Pay careful attention to every word and phrase you use, from the subject line to the body copy.

A 2016 study from Litmus found 54% of those surveyed reported being deceived by misleading subject lines to open a promotional email. When deceived, recipients also are more likely to flag your emails for the spam folder.

Your best bet is to craft strong headlines and sidestep spam words.

A List of Common Spam Words

4U Claims you are a winner For instant access
Accept credit cards Claims you registered For just $.$$
Act now! Don’t hesitate! Click below Free access
Additional income Click here link Free cell phone
Addresses on CD Click to remove Free consultation
All natural Click to remove mailto Free DVD
Amazing Compare rates Free grant money
Apply Online Compete for your business Free hosting
As seen on Confidentially on all orders Free installation
Auto email removal Congratulations Free investment
Avoid bankruptcy Consolidate debt and credit Free leads
Be amazed Copy accurately Free membership
Be your own boss Copy DVDs Free money
Being a member Credit bureaus Free offer
Big bucks Credit card offers Free preview
Bill 1618 Cures baldness Free priority mail
Billing address Dear email Free quote
Billion dollars Dear friend Free sample
Brand new pager Dear somebody Free trial
Bulk email Different reply to Free website
Buy direct Dig up dirt on friends Full refund
Buying judgments Direct email Get It Now
Cable converter Direct marketing Get paid
Call free Discusses search engine listings Get started now
Call now Do it today Gift certificate
Calling creditors Don’t delete Great offer
Can’t live without Drastically reduced Guarantee
Cancel at any time Earn per week Have you been turned down?
Cannot be combined Easy terms Hidden assets
Cash bonus Eliminate bad credit Home employment
Cashcashcash Email harvest Human growth hormone
Casino Email marketing If only it were that easy
Cell phone cancer scam Expect to earn In accordance with laws
Cents on the dollar Fantastic deal Increase sales
Check or money order Fast Viagra delivery Increase traffic
Claims not to be selling anything Financial freedom Insurance
Claims to be in accordance with some spam law Find out anything Investment decision
Claims to be legal For free It’s effective
Join millions of Americans No questions asked Reverses aging
Laser printer No selling Risk free
Limited time only No strings attached Round the world
Long distance phone offer Not intended S 1618
Lose weight spam Off shore Safeguard notice
Lower interest rates Offer expires Satisfaction guaranteed
Lower monthly payment Offers coupon Save $.$$
Lowest price Offers extra cash Save big money
Luxury car Offers free passwords Save up to
Mail in order form Once in lifetime Score with babes
Marketing solutions 100% free Section 301
Mass email 100% guaranteed See for yourself
Meet singles One time mailing Sent in compliance
Member stuff Online biz opportunity Serious cash
Message contains disclaimer Online pharmacy Serious only
MLM Only $.$$ Shopping spree
Money back Opportunity Sign up free today
Money making Opt in Social security number
Month trial offer Order now Special promotion
More Internet traffic Order status Stainless steel
Mortgage rates Orders shipped by priority mail Stock alert
Multi level marketing Outstanding values Stock disclaimer statement
Name brand Pennies a day Stock pick
New customers only People just leave money laying around Stop snoring
New domain extensions Please read Strong buy
Nigerian Potential earnings Stuff on sale
No age restrictions Print form signature Subject to credit
No catch Print out and fax Supplies are limited
No claim forms Produced and sent out Take action now
No cost Profits Talks about hidden charges
No credit check Promise you …! Talks about prizes
No disappointment Pure profit Tells you it’s an ad
No experience Real thing Terms and conditions
No fees Refinance home The best rates
No gimmick Removal instructions The following form
No inventory Remove in quotes They keep your money — no refund!
No investment Remove subject They’re just giving it away
No medical exams Removes wrinkles This isn’t junk
No middleman Reply remove subject This isn’t spam
No obligation Requires initial investment University diplomas
No purchase necessary Reserves the right Unlimited
Unsecured credit/debt We honor all Will not believe your eyes
Urgent Weekend getaway Winner
US dollars What are you waiting for? Winning
Vacation offers While supplies last Work at home
Viagra and other drugs While you sleep You have been selected
Wants credit card Who really wins? Your income
We hate spam Why pay more?  

Ask your subscribers to add you

When they sign up, ask your subscribers to add your email address in their approved contact list (i.e., primary tab).

If they do add you to their contacts, it helps them and other subscribers see your emails. Including you on their OK-to-receive list, a trust signal automatically gets sent to service providers like Gmail or Apple Mail, which reduces your email spam score.

Send value-packed content

You’ve taken steps so your content is more likely to appear in the inbox, but the job isn’t done. Now you need to wow your subscribers every time they open your email.

Email service providers like Gmail look closely at the engagement your emails receive from your subscribers. If your emails have low open and read rates, subsequent outreach might get sent to the promotions tab or even end up in their junk folders.

Forego attachments

If you’re inclined to attach a document with more information, a special coupon, etc., don’t do it. Attachments not only mean it takes longer to download the email, they often lead the email directly to a bounce or the spam folder.

Instead, send subscribers to a landing page with that content by including a link or call-to-action button in the email.

Article source: Content Marketing Institute, Author Bernard Meyer