Avoiding Spam Flags in Email Content | Predictive Response
Avoiding Spam Flags in Email Content
Tips To Avoid Email Spam Filters and Reach Your Subscribers’ Inbox
Have you ever wondered why your open rate suddenly drops into the single digits?
It could be the result of updated filters now sending your brand’s emails to your subscribers’ spam folders. But you don’t have to surrender to those spam filters.
Here’s what you need to know to help your emails avoid those troublemakers that dump the good with the bad in spam filters.
What is an email spam filter?
A spam filter generally uses technologies like artificial intelligence and machine learning to detect unsolicited, unwanted, virus-infected messages (usually known as spam) and prevent them from reaching the primary inbox.
While it affects where the email goes inside the recipient’s system, it does not impact your email delivery rate, which is based on how many emails are delivered. Since the spam-identified emails are delivered, the diminished access to them usually affects your overall email open rate.
The spam filter evaluates one or more factors to determine if the email should go to the primary inbox or the junk folder, including:
- Subject lines that appear false or suspicious
- Senders with blacklisted IP addresses
- Spam-related words or phrases
- Input from recipients who define rules that eliminate spam emails from the others
You can’t totally escape spam filters, but you can follow these 10 steps to lower your spam scores and enhance email deliverability.
Avoid trigger words or misleading subject lines
Your words can trigger spam filters no matter what your original intention was. Phrases like “earn extra cash” or “increase sales” often get caught by email filters. Pay careful attention to every word and phrase you use, from the subject line to the body copy.
A 2016 study from Litmus found 54% of those surveyed reported being deceived by misleading subject lines to open a promotional email. When deceived, recipients also are more likely to flag your emails for the spam folder.
Your best bet is to craft strong headlines and sidestep spam words.
A List of Common Spam Words
The following are two hundred common spam words and phrases that can set of email service provider spam filters. Remember that it doesn’t necessarily mean that you can’t use these words in moderation. However, too many of them or too much repetition of one of them can land in you the spam or junk folder. If you do find yourself having an inbox deliverability problem, removing any instances of these spam words from your email subject line or email content can help to get you back into the inbox.
Information: Predictive provides the Insight add-on that sends your email content to over 50 different Spam Analysis tools and let you know if your content passes or fails. If it fails, the tool provides information on the failure. For more information on using Insight, click here. To obtain pricing and/or a license, contact email@example.com.
|4U||Claims you are a winner||For instant access|
|Accept credit cards||Claims you registered||For just $.$$|
|Act now! Don’t hesitate!||Click below||Free access|
|Additional income||Click here link||Free cell phone|
|Addresses on CD||Click to remove||Free consultation|
|All natural||Click to remove mailto||Free DVD|
|Amazing||Compare rates||Free grant money|
|Apply Online||Compete for your business||Free hosting|
|As seen on||Confidentially on all orders||Free installation|
|Auto email removal||Congratulations||Free investment|
|Avoid bankruptcy||Consolidate debt and credit||Free leads|
|Be amazed||Copy accurately||Free membership|
|Be your own boss||Copy DVDs||Free money|
|Being a member||Credit bureaus||Free offer|
|Big bucks||Credit card offers||Free preview|
|Bill 1618||Cures baldness||Free priority mail|
|Billing address||Dear email||Free quote|
|Billion dollars||Dear friend||Free sample|
|Brand new pager||Dear somebody||Free trial|
|Bulk email||Different reply to||Free website|
|Buy direct||Dig up dirt on friends||Full refund|
|Buying judgments||Direct email||Get It Now|
|Cable converter||Direct marketing||Get paid|
|Call free||Discusses search engine listings||Get started now|
|Call now||Do it today||Gift certificate|
|Calling creditors||Don’t delete||Great offer|
|Can’t live without||Drastically reduced||Guarantee|
|Cancel at any time||Earn per week||Have you been turned down?|
|Cannot be combined||Easy terms||Hidden assets|
|Cash bonus||Eliminate bad credit||Home employment|
|Cashcashcash||Email harvest||Human growth hormone|
|Casino||Email marketing||If only it were that easy|
|Cell phone cancer scam||Expect to earn||In accordance with laws|
|Cents on the dollar||Fantastic deal||Increase sales|
|Check or money order||Fast Viagra delivery||Increase traffic|
|Claims not to be selling anything||Financial freedom||Insurance|
|Claims to be in accordance with some spam law||Find out anything||Investment decision|
|Claims to be legal||For free||It’s effective|
|Join millions of Americans||No questions asked||Reverses aging|
|Laser printer||No selling||Risk free|
|Limited time only||No strings attached||Round the world|
|Long distance phone offer||Not intended||S 1618|
|Lose weight spam||Off shore||Safeguard notice|
|Lower interest rates||Offer expires||Satisfaction guaranteed|
|Lower monthly payment||Offers coupon||Save $.$$|
|Lowest price||Offers extra cash||Save big money|
|Luxury car||Offers free passwords||Save up to|
|Mail in order form||Once in lifetime||Score with babes|
|Marketing solutions||100% free||Section 301|
|Mass email||100% guaranteed||See for yourself|
|Meet singles||One time mailing||Sent in compliance|
|Member stuff||Online biz opportunity||Serious cash|
|Message contains disclaimer||Online pharmacy||Serious only|
|MLM||Only $.$$||Shopping spree|
|Money back||Opportunity||Sign up free today|
|Money making||Opt in||Social security number|
|Month trial offer||Order now||Special promotion|
|More Internet traffic||Order status||Stainless steel|
|Mortgage rates||Orders shipped by priority mail||Stock alert|
|Multi level marketing||Outstanding values||Stock disclaimer statement|
|Name brand||Pennies a day||Stock pick|
|New customers only||People just leave money laying around||Stop snoring|
|New domain extensions||Please read||Strong buy|
|Nigerian||Potential earnings||Stuff on sale|
|No age restrictions||Print form signature||Subject to credit|
|No catch||Print out and fax||Supplies are limited|
|No claim forms||Produced and sent out||Take action now|
|No cost||Profits||Talks about hidden charges|
|No credit check||Promise you …!||Talks about prizes|
|No disappointment||Pure profit||Tells you it’s an ad|
|No experience||Real thing||Terms and conditions|
|No fees||Refinance home||The best rates|
|No gimmick||Removal instructions||The following form|
|No inventory||Remove in quotes||They keep your money — no refund!|
|No investment||Remove subject||They’re just giving it away|
|No medical exams||Removes wrinkles||This isn’t junk|
|No middleman||Reply remove subject||This isn’t spam|
|No obligation||Requires initial investment||University diplomas|
|No purchase necessary||Reserves the right||Unlimited|
|Unsecured credit/debt||We honor all||Will not believe your eyes|
|US dollars||What are you waiting for?||Winning|
|Vacation offers||While supplies last||Work at home|
|Viagra and other drugs||While you sleep||You have been selected|
|Wants credit card||Who really wins?||Your income|
|We hate spam||Why pay more?|
Ask your subscribers to add you
When they sign up, ask your subscribers to add your email address in their approved contact list (i.e., primary tab).
If they do add you to their contacts, it helps them and other subscribers see your emails. Including you on their OK-to-receive list, a trust signal automatically gets sent to service providers like Gmail or Apple Mail, which reduces your email spam score.
Send value-packed content
You’ve taken steps so your content is more likely to appear in the inbox, but the job isn’t done. Now you need to wow your subscribers every time they open your email.
Email service providers like Gmail look closely at the engagement your emails receive from your subscribers. If your emails have low open and read rates, subsequent outreach might get sent to the promotions tab or even end up in their junk folders.
If you’re inclined to attach a document with more information, a special coupon, etc., don’t do it. Attachments not only mean it takes longer to download the email, they often lead the email directly to a bounce or the spam folder.
Instead, send subscribers to a landing page with that content by including a link or call-to-action button in the email.
Article source: Content Marketing Institute, Author Bernard Meyer