Drip Campaigns | Predictive Response
Drip Campaigns
What is a drip campaign?
A drip campaign is an email marketing campaign that sends, or “drips,” a pre-written set of messages to your leads and/or contacts over time. Using Predictive, this process is automated when you set the number of days each edition will wait until being sent.
- Top-of-mind drips help you engage your prospects throughout the entire sales process.
- Educational drips offer relevant information to your prospects and prepare them to make a purchase. This is also referred to as “lead nurturing,” as you are nurturing the prospect to build your relationship and engagement with them, and to help them learn what they need to know to prepare to make a decision.
- Re-engagement drips win back the hearts of colder leads and reintroduce them to the sales cycle.
- Competitive drips target customers who currently do business with your competitors in an effort to convert them to your product or service.
- Promotional drips entice leads with limited-time promotions and special discounts.
- Training drips include how-to information for new customers.
– See more at: http://blog.act-on.com/2014/01/drip-marketing-101-benefits-best-practices/#sthash.CPGoUoAe.dpuf
How does a drip campaign work?
Reference: For more information on creating drip email editions in Salesforce Classic, click here.
The Predictive drip campaign is designed to continue sending the email editions to your members until there are no more editions to be sent or the members have opted out of the campaign.
After creating one or more editions and starting your campaign, the first email edition will be sent to all campaign members. As you create your drip campaign, you will decide the number of days Predictive will wait before sending the next edition. Anyone added to the campaign, after it starts, will start receiving emails, starting with the first edition in the campaign.
In the example below, the first email is sent 1 day after the member is added, the second email is sent # days after the first one and so on.
Setup
Scenario
Important: Your campaign may stop sending emails if one or more editions in the middle of the series is disabled. See the examples below:
The last edition sent will be Edition 3
All enabled editions will be sent
What are some possible uses?
You can use a drip campaign to…
- Touch base with your leads and contacts on a regular basis
- Send small amounts of information over time to keep your leads and contacts interested
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- Top-of-mind drips help you engage your prospects throughout the entire sales process.
- Educational drips offer relevant information to your prospects and prepare them to make a purchase. This is also referred to as “lead nurturing,” as you are nurturing the prospect to build your relationship and engagement with them, and to help them learn what they need to know to prepare to make a decision.
- Re-engagement drips win back the hearts of colder leads and reintroduce them to the sales cycle.
- Competitive drips target customers who currently do business with your competitors in an effort to convert them to your product or service.
- Promotional drips entice leads with limited-time promotions and special discounts.
- Training drips include how-to information for new customers.
– See more at: http://blog.act-on.com/2014/01/drip-marketing-101-benefits-best-practices/#sthash.CPGoUoAe.dpuf
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