Dynamic Content | Predictive Response

Dynamic Content

Predictive now provides the ability to add a field to your campaign emails that has different content for the members based on a field on their lead or contact record.

For example, there are three member levels that this organization uses. They would like a different message for each level.

One way to manage this would be to create three campaigns – one for each level – and to then carefully add leads or contacts to the appropriate campaigns.  Instead, you can now have one campaign with different content – typically a sentence or paragraph – in the email and all leads or contacts can be added to the one campaign.

Example:

Setup

Email received by a member at the Silver member level

 Important: To request that this option be enabled for your organization, submit our support ticket.

 Reference: For information on the configuration and use of dynamic content, click here,

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