{"id":1472,"date":"2014-07-27T21:31:50","date_gmt":"2014-07-27T21:31:50","guid":{"rendered":"https:\/\/139.59.23.56\/predictive3\/?page_id=1472"},"modified":"2019-01-23T13:34:15","modified_gmt":"2019-01-23T13:34:15","slug":"noreply-email-sending-addresses","status":"publish","type":"page","link":"https:\/\/help.predictiveresponse.com\/?page_id=1472","title":{"rendered":"Best Practice: NoReply Email Sending Addresses"},"content":{"rendered":"<p>Sending from a &#8220;noreply@&#8221;\u00a0email address comes across as uncaring to subscribers and may even be bad news for delivery rates in the long-term. The implication here is: \u201cI\u2019m not interested in hearing from you by email, regardless of whether email is better or easier for you. I just don\u2019t respect you enough to take the risk that a dozen people might reply and insult me.\u201d<\/p>\n<h1>Open For Business!<\/h1>\n<p>Second to showing respect, providing an email address that\u2019s linked to a real, live inbox also shows that you\u2019re open for business. Sure, putting an email address out there may attract its fair share of auto-replies and crud, but chances are that there will also be useful, relevant messages, like:<\/p>\n<ul>\n<li>\u201cI really enjoyed your latest email news. Can you provide us with a quote for a similar template?\u201d<\/li>\n<li>\u201cWhat are your opening hours? I\u2019d love to drop by sometime.\u201d<\/li>\n<li>\u201cI\u2019m changing my email address, but still want to get your updates. Can you help me out?\u201d<\/li>\n<\/ul>\n<p>This is the sort of behavior that email senders should really encourage, especially if they don\u2019t have a fancy call center or real-world presence. It\u2019s not just being nice &#8211; replies are a valuable source of feedback and a chance to connect. Or to put this another way: \u201cEVERY email you send should be considered an opportunity to increase engagement with your users. Tell them that they can respond with questions, comments, whatever.\u201d<\/p>\n<h1>Keep \u2018em engaged<\/h1>\n<p>ReturnPath makes a claim in their capacity as deliverability experts, they use no uncertain terms in linking engagement (opens, clicks and replies) with inbox delivery rates:<br \/>\n\u201cEngagement has always been an important measure of subscriber interest for senders, but ISPs are starting to make significant investments in research, in-house spam filters and third-party software to help measure subscriber engagement to better determine appropriate folder placement\u2026 Inactive subscribers will ultimately hurt your ability to get delivered.\u201d<br \/>\nSo not only is sending from a no-reply address an effective way to hurt feelings, but it can also take a chunk out of your delivery rates, too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sending from a &#8220;noreply@&#8221;\u00a0email address comes across as uncaring to subscribers and may even be bad news for delivery rates in the long-term. The implication here is: \u201cI\u2019m not interested in hearing from you by email, regardless of whether email is better or easier for you. I just don\u2019t respect you enough to take the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1260,"menu_order":3,"comment_status":"open","ping_status":"open","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=\/wp\/v2\/pages\/1472"}],"collection":[{"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1472"}],"version-history":[{"count":10,"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=\/wp\/v2\/pages\/1472\/revisions"}],"predecessor-version":[{"id":6288,"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=\/wp\/v2\/pages\/1472\/revisions\/6288"}],"up":[{"embeddable":true,"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=\/wp\/v2\/pages\/1260"}],"wp:attachment":[{"href":"https:\/\/help.predictiveresponse.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}